What is AMP and how to implement it on your site

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  • January 8, 2024
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AMP is considered one of the best technologies for website and blog owners to obtain instant loading of their website and blog pages, which in turn contributes to attracting visitors and urging them to interact with the content.

In this article, we explain to you what accelerated mobile pages, or AMP, are and their features, and how you can easily create them for your site.

What are accelerated mobile pages?

AMP is website pages modified to increase the speed at which they load and display on mobile devices.

In general, Accelerated Mobile Pages, or AMP for short, are used to improve the user experience and instant access to content. When you click on a search result on Google, for example, you find the content appears directly in front of you in less than half a second.

AMP project It is an open source project, and it was started through the cooperation of Google and X (formerly Twitter), and it aims to provide a better user experience through real-time downloading of the content that one wants to access.

By activating the AMP feature on your site, Google itself saves a cache copy of your site pages on its own servers, and when a visitor clicks on the AMP page link in Google search results, the content appears in front of him instantly.

But what is the need for these pages? Don’t most websites already rely on mobile responsive design? Yes, this is true, but design is different from performance and load.

Sites that support display on mobile device sizes will have their content displayed in a way that suits the screen sizes of these devices. This is excellent, but it has nothing to do with converting the content of the sites themselves and the speed of displaying them to the visitor.

Here it should be noted that mobile device browsers do not have the capabilities of advanced computer browsers, so these browsers suffer when displaying normal or non-accelerated website pages and often display them very slowly to the user.

This slowness causes a large percentage (up to 40%) of site visitors who use mobile phones to leave them before downloading their content. This increases the bounce rate and negatively affects the sites’ performance on search engines.

This also leads to lower rates of viewing or interaction with ads, which results in lower profits for site owners from them.

So how does Accelerated Mobile Pages or AMP address these issues?

To answer this question, we first need to understand how the user accesses accelerated mobile pages?

First, website owners create accelerated versions of their website pages.

Then, the Google search engine saves a copy of these pages on its own servers, and shows it to the user when he enters the site from the search results.

NB: Google was the first search engine to provide AMP pages to appear in search results, but this feature is available in some other search engines such as Microsoft’s Bing.

Advantages of accelerated mobile pages AMP

1. Increase the speed of loading site page content: Content on accelerated mobile pages loads faster on mobile devices than on regular pages. This improves the user experience and makes it smooth and distinctive.

2. Encourages visitors to interact with the page content immediately: Smooth browsing of accelerated mobile pages enables visitors to browse their parts and move between them without delay.

This encourages them to interact immediately with the content of these pages at a higher rate than they interact with non-accelerated pages.

3. Improving the ranking of search engine results: Search engines prefer AMP pages and display them more prominently when you use mobile devices to search for them or their content.

This increases the chances that the content of these sites will appear in front of its visitors and target audience, which contributes to Improve your ranking on search engines.

4. Reduce visitor bounce rate: Thanks to their superior loading speed, accelerated mobile pages help reduce the bounce rate of visitors from pages.

This is because visitors prefer website pages whose content loads quickly, which makes them continue browsing them instead of closing or ignoring them.

5. Improving advertising experience: Accelerated website pages help improve the experience of viewing ads, which increases the chances and rates of profit from them.

This is because they rely on fast-loading ads specifically for accelerated mobile pages known as AMP Ads.

These ads replace regular ads that take longer to load on mobile browsers.

6. Data provision: AMP uses technologies such as delayed image loading and delayed loading of non-visible content to reduce data consumption for users.

This reduces the cost of using the Internet when browsing sites that use this technology, which is something that mobile device users prefer.

On the other hand, website owners provide a lot of hosting resources for their sites, because AMP pages are loaded directly from search engine servers (Google, for example).

7. Support a variety of mobile devices: The M in AMP stands for Mobile Device in general, not just Mobile.

In other words, accelerated mobile pages support viewing on all mobile devices, including smartphones, tablets, and similar devices.

8. It has a positive impact on e-commerce websites: The techniques used in mobile-accelerated pages can be used in e-commerce website pages.

On these sites, improving loading speed leads to improving the shopping experience, which results in an increase in sales of these sites.

Disadvantages of accelerated mobile pages AMP

1. Cancel displaying the AMP tag: Google no longer displays the AMP badge to indicate mobile-accelerated or AMP-enabled pages in its search results.

This sign, which appeared like this ⚡, was showing users that the page that appears in front of them in the search results is a fast mobile page.

With this tag not appearing, the accelerated mobile pages can no longer be distinguished from other pages in the search results.

2. Limited design: AMP technology relies on a set of strict design guidelines and constraints to ensure fast loading and a smooth user experience.

These restrictions may restrict flexibility and creativity in the design and layout of accelerated website pages and limit their attractiveness to visitors.

3. Fewer ads: The process of creating accelerated mobile pages aims to eliminate factors that might slow down these pages or affect their performance. Unfortunately, this includes reducing the number of ads allowed to be added on these pages.

4. Delay in updating data and content of website pages: Due to the way AMP Cache works, updating the content of accelerated mobile pages may be delayed. This is because the process of storing these pages on search engine servers may take some time.

Read also: How do I make my website load faster?

The most important elements of accelerated mobile pages AMP


AMP HTML is regular HTML, but it is modified in a way that helps the pages of the sites that depend on it load faster.

In other words, it is HTML after the elements and properties that could contribute to slowing down the loading of website pages have been removed from it.

Also, the programming of these pages indicates that they are mobile pages that are accelerated to alert mobile device browsers in order to understand and deal with them. This appears in the structure of these pages from the first line of programming to the last line.

For example, non-accelerated website pages begin with the following tags:

As for the accelerated pages, they begin with the following formula:


according to AMP Developer’s Guide Many tags can be modified similarly. These modifications do not significantly affect the structure of pages in general, but they play more than one role in speeding up the loading process.

2. AMP JavaScript

Dealing with JavaScript or JS in terms of deletion or modification is difficult. This is due to the extent to which this language affects the liveliness and interaction of website pages on the one hand, and its abundance that can make these pages slow to load and unresponsive on the other hand.

However, the JavaScript library for accelerated mobile pages provides a solution to this dilemma. This library contains components that allow website owners to create accelerated mobile pages quickly and without the need to write JS codes or import them from external libraries.

3. AMP Cache

AMP Cache is a Content Delivery Network (CDN) It relies on a server that plays the role of an intermediary or agent between the visitor and the site. This is done by this server storing and processing pre-accelerated mobile pages before users request them.

AMP Cache is the basic technology that contributes to accelerating the loading of accelerated mobile pages. This is due to it providing the ability to load different parts of websites and their pages from different servers at the same time.

AMP Cache technology also allows site visitors to download site contents from servers located in geographical areas close to them. This also contributes to speeding up the process of fetching and displaying site contents.

Currently, there are two main companies in the field of providing AMP Cache service or technology for websites:

These companies cache accelerated mobile pages when they detect the presence of their HTML tags.

In this way, when mobile device users want to browse a specific website page, Bing or Google sends them the accelerated version of it that they have stored.

Google also allows website owners to manually add their accelerated website pages to its servers. Finally, Google provides the ability to update these pages by erasing the stored copies of them and adding a new copy via Commands available in the Mobile Accelerated Pages directory.

Steps to create accelerated mobile pages

1. Add AMP elements

Accelerated mobile page elements or what is known In the AMP library It contains the elements and characteristics specific to this technology. These elements consist of the elements we explained previously in addition to two other elements: AMP Components and AMP Validator.

AMP Components is a collection of ready-made components and pieces of software that make it easy to add various elements to your AMP pages, such as animations, videos, sign-up forms, and other interactive elements.

AMP Validator is a tool used to validate the formatting of HTML tags for accelerated pages. This tool also works to ensure that the page meets the standards and requirements of accelerated mobile page technologies.

To add AMP elements to a website, you can contact a specialized programmer to add these elements for you. However, if you are using… WordPress It’s very easy, as you can set up AMP pages easily through… Add AMP Official.

It also enables you Add AMP for WP – Accelerated Mobile Pages From more control over the AMP elements on your site pages and then controlling the look and appearance of the AMP pages.

In this case, you will not need point No. 2 and 3, as they are adjusted automatically through the addition.

2. Determine the page elements that the site owner would like to give priority to appearing

In this step, the elements that the site owner would like to be the first to appear to the visitor when the accelerated pages load are determined. After that, AMP Tags for these elements are added to ensure that they appear quickly.

Website owners often give basic page content (e.g. written content) and ads priority to appear when pages load.

3. Adjust images and media to be compatible with accelerated mobile page technologies

In this step, images and media are added into AMP pages using their own elements and tags, for example becomes and

In this step, the sizes and shapes of images and media are also modified to suit the sizes of mobile pages.

4. Improve performance

After preparing the accelerated mobile pages, their codes and signals are reviewed to remove any unnecessary delay in loading them. This may be done by compressing the files attached to these pages or reducing the use of external links and texts.

5. Verify that the accelerated mobile pages are correct and free of errors

In this step, verification tools are used to ensure that the generated AMP pages are compatible with the basics of this technology.

There are several tools that can be relied upon to perform this role, the most famous of which are:

In this step, the performance of AMP pages on different devices and browsers is also tested and optimized as needed.

6. Publish accelerated mobile pages

In this step, AMP pages are published on websites and ensure that their links are correct and work properly on mobile devices.

Finally, website owners usually do not create or convert all pages of their sites into mobile-accelerated pages. In other words, website owners choose specific pages to apply AMP technologies to and leave the other pages as they are.

The selection of pages may be based on the content. For example, website owners may convert pages that display content of interest to mobile device users into accelerated mobile pages to provide them with a smooth user experience for these pages.

The choice may also be made for pages that mobile users visit at high rates to maintain and increase their visit rates.


In this article, we tried to explain accelerated mobile pages, or AMP, and their features in a simplified manner. As I noticed, these pages benefit website owners in more than one way, the most important of which is increasing their loading speed on mobile devices and improving and ranking their appearance on search engines.

Have you created mobile-accelerated pages for your site before? Share your opinion about these pages and their impact on your site in the comments.

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