What are separate e-commerce destinations? And what are its advantages?

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Recently there have been massive shifts in the field of e-commerce, which has led to the entry of new players into the market, customers have more options to choose from different platforms and devices, and e-commerce solution vendors continue to innovate new ways to meet the needs of each customer.

The main strategy that the current business environment is adopting is the e-commerce with separate destinations. It is a new trend that many business owners have not yet realized. However, its benefits are great. This is a great development in the world of e-business. Let’s take a look at how it has proven to be a game-changer. the game.

What is meant by discrete e-commerce destinations?

Working E-Commerce Separate destinations to separate the front and back end of the system to provide a better user experience and more speed, this does not mean that the back end can no longer communicate with the front end but means that the communication between them has been improved through the introduction of an application programming interface (API) between the two parties.

The front end is the user interface that carries all the components that support the e-market, since it is separate from the back end that contains all business processes and user interactions, it can be modified in any way without affecting the back end, and to achieve this, multiple APIs are used , which becomes part of the app’s innovations to help businesses stay competitive, discrete commerce provides businesses with a more flexible platform that enhances customers’ shopping experience.

Why is split commerce a popular trend in the business world?

Split commerce is getting more and more popular every day. To understand the reasons behind this, it is important to first understand how this technology works. When a new application is developed it has two layers. The first layer is for example a website display page or a blog. It can be a screen. Mobile phone, catalog, or something else that users see directly when they open the application, this layer is called the user interface or front end.

There is another part of the program that users will never see except for my specialists information technology Or programmers, the part that performs activities such as creating reports, invoices, data analysis, order execution, data management, etc., it is called the back end, and it is the side that powers the front side, whatever activities you see happening on the user interface is because there is another hidden side At work.

The focus of the backend is mainly on APIs, architecture, databases, scripting, etc. Information is passed to and from both ends, but with commerce separate destinations API can be used to improve communication with other software without having to send a connection with the interface Backend, there could be an API for making purchases, another for payments, and another for viewing order status all running on the same front end.

For example: a client might want to get an update on the request it has placed, the front-end defines the API that it will use to call the back-end and displays information about the request, all the front-end wants to know is about the update of the request and not about other complexities of the back-end.

Surprisingly, since the back-end is separated from the front-end, developers can completely change the back-end programming, and it will never affect operations in the front-end. The newly programmed back-end will provide the front-end with the exact information needed.

In short, anytime a user requests the front end it communicates with the back end through the API, on the other hand, the back end responds to the front end through the same API and this saves time and improves response speed.

The main benefits of e-commerce are separate destinations

the speed

Due to the unrelated nature of front-end and back-end systems, this trade allows users to change a single element such as an image or graph without potentially crashing the entire system and requiring a succession of repairs. This speed will allow your business to remain on par.

Flexibility and creativity

Separate front-end e-commerce developers can have separate teams and/or philosophies for both front-end and back-end, giving each element a higher degree of personalization and creative expression, which will help deliver a unique and engaging experience for the customer. Unique front-end designs help differentiate a product or business. brand making it more attractive to customers on a subconscious level.

Control and consistency

Flexibility feature binding increases developers control over trade markDevelopers are not constrained by templates and the need to make wholesale changes, thus they can fix whatever they want when they want and create any statement and visual effect with their branding, that’s where innovation comes in, e-commerce developers can’t have innovation without being able to control the whole process from the front Further back, this control also ensures that developers can keep their systems consistent.

See also: How to create a customer database

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