Email marketing software for small business

free email marketing software
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  • October 15, 2022
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Email marketing is an essential component of any digital marketing campaign and one of the least expensive and most effective ways to get your message across to your audience.

Building a mailing list or otherwise known as an Email List is just one aspect of this process. These tools provide you with a variety of additional ways to interact with customers and subscribers at different points in the marketing campaign.

For a business, choosing the type of marketing strategy is a very important decision.

This allows companies to either grow exponentially or collapse.

Marketing services offer countless advantages. From improving engagement to increasing sales, building reputation, employer-customer relationships, providing insight into your business, etc. All of these things help a business thrive and grow.

There are several types of marketing services to choose from, some more modern than others. The marketing service that deserves attention is email marketing services.

Email marketing has become more and more popular in recent years. Contrary to common misconceptions, it is an effective way to advertise a business.

In addition, e-mail marketing is one of the most important ways to profit from the Internet and increase sales and profits in the field of e-marketing or e-commerce.

Before reviewing the list of services you came here for, here’s everything you need to know about email marketing.

What is Email Marketing?

Email Marketing, as the name implies, is a type of marketing that uses the Internet Protocol (SMTP) service or more commonly known as email.

Simply put, when you do email marketing, you are practically marketing via email for a specific product or service through email marketing tools and sites.

Email marketing sites can manage your contact lists, which are the email lists, help you design and send compelling email messages, organized and automatically, track whether they are opened and read, and many more features.

The good news is that it doesn’t cost much to get started and you can also get started for free with some of the Email Marketing sites that I’m going to show you, and it’s not a daunting task.

Many of the email marketing solutions in this article have affordable start-up plans that are also free, and some offer premium services for new clients.

The email marketing sites we picked also tend to have a whole series of articles to help you get started easily and give you detailed answers to common problems.

Why should I care about email marketing?

There are over 3 billion active email accounts. Without an account, email addresses that people create and cannot access, or use them for subscription purposes only to different sites and programs.

The purpose of telling you this information about the email is to emphasize how important it is. Everyone should have an email address in this day and age.

If you are using an Android phone or an iPhone that is supported by Google and Apple services, you must have an email address. These devices do not allow you to install apps or take advantage of cloud storage and other services without email.

In simpler words, e-mail is the basis of everything in the world of the Internet, technology and technology. And that brings us back to the main topic, which is Email Marketing.

Benefits of email marketing
Before I share with you the best email marketing tools, you must first know the benefits of email marketing.

  1. Send personalized and targeted messages
    With email marketing, you can customize your campaigns and create targeted content.

Personalization can be as small as including a contact’s name in the email. In fact, emails with the recipient’s first name in the subject line have a higher click-through rate than those without it.

On the other hand, you can email marketing based on the division of your audience, and this division is done through mailing lists by naming each list with an appropriate name for it, so that the appropriate emails are sent to the right customers.

For example, you might want to create an email marketing campaign for customers who want accounting software, a different campaign for customers who want CRM, and another campaign for new subscribers to welcome them. Herein lies one of the strengths of Email Marketing.

One of the main benefits of email marketing is also that you can customize your messages highly according to the needs of your audience. Emails may contain various things including images or a subject line to increase engagement. You can also create segmented lists based on demographic factors such as country or levels of interaction with your messages.

For a successful Email Marketing strategy, you need to send the right email to the right people at the right time.

  1. Collecting feedback and conducting opinion polls
    Maintaining the customer experience is of great value if you want customers to continue to interact, engage, and buy from your brand or the product you’re marketing for.

Email marketing can help you do that. For example, you can send out customer satisfaction surveys to get customer feedback through email campaigns.

using this

information, you can come up with strategies to improve the customer experience.

  1. Increase sales through email marketing
    While email marketing is clearly an excellent marketing tool, it can also improve your sales.

In fact, 59% of marketers say that email is the biggest source of increased sales, and marketers who have used email marketing campaigns see an increase in revenue of up to 760%.

Email marketing campaigns can offer products or services, encourage customers to buy after abandoning their cart, or offer special offers to your customers.

Furthermore, 59% of respondents to this survey said that marketing emails influence their purchasing decisions.

Email marketing campaigns can include messages to encourage the audience to buy. They are more likely to buy from you because they have previously subscribed to your messages, mailing list, and updates.

Additionally, you can use email marketing to automate part of your sales process, which may help increase sales as well.

  1. Communicate with the public in email marketing
    As a marketer, it is always important to improve communication with your audience. When your audience feels that they can talk to you, they are more likely to become loyal to you, your brand or the product you are marketing.

People appreciate good emails. Think back to the last time you received a marketing email from a brand you love. Was it annoying or did you enjoy seeing the latest news?

If it’s a brand you like, you probably enjoyed the experience and it kept you connected with one of your favorite brands.

Through email marketing, you can reach more audience. In addition, these emails keep your audience engaged during every time of the year.

  1. Increase your website visitors
    When you produce great content, how do you spread it to your audience? Most likely, send them an email.

With Email Marketing campaigns, you will bring free traffic, increase your site visitors, and improve SEO. Plus, you’ll keep your audience engaged with your brand and website.

For example, many of you may have arrived at this page from a marketing email from our moaliofficial website.

This is because email is a great way to deliver value to our audience, and we do this by occasionally sending our content via our email messages in order to generate traffic and increase website visitors.

When you send an email related to your content, keep in mind that each email should contain a call to action (CTA), so that readers can click on a specific link to get to your site.

  1. Timely dispatch of marketing campaigns
    Although traditional marketing campaigns have a time and place, they can take months to plan and organize. However, people may not be able to view the marketing campaign in time.

But with email marketing, you can create a complete marketing campaign in a shorter time as it does not take long to plan and execute. Additionally, you can ensure that your audience sees the email at the right time.

For example, you can ensure that content is sent at the right time with the email segmentation and email sequence features. These features can be accessed from within your dashboard on the Email Marketing service you are using.

  1. Reach the right people at the right time
    To have a successful marketing campaign, you have to reach the right customers at the right time. Yes, I repeat this point because it is important.

With email marketing, people are easy to reach because they always check their email. They can check it at any time and on multiple devices, which leads to the success of any marketing campaign.

This means that you stand in front of your audience on a regular basis, so you are always on top of their interests.

  1. Create a cost-effective marketing campaign
    While traditional campaigns such as direct or print campaigns can be costly, email marketing campaigns tend to be more cost-effective.

For example, you will not have to pay for any photo shoots, location fees, printers, publications, or mailings.

In addition, it does not take long to produce email marketing campaigns. If necessary, you can send an email in one day, which is more cost effective than the time it takes to produce a direct or print campaign.

Since time and budget constraints always affect marketers, email marketing campaigns can be more efficient, while also increasing revenue, sales, and leads.

  1. Provide added value to your audience
    One of the main goals of any business or marketing business is to provide value to your audience so that they will keep coming back to you.

This is where Email Marketing comes in. It’s a great place to build customer loyalty because you can add value even when customers aren’t making a purchase.

How is it?

Since existing customers or potential customers have signed up for your mailing list, you can use email marketing to provide them with more free resources that can help them and provide additional value to them.

If you constantly provide value to your audience, they will convert from customers and clients to loyal to you, thus achieving higher return on investment and greater sales in the future.

  1. Create your own Mailing List
    Being on social media platforms is a very good and useful thing

A, but you don’t actually own your contact list or even the information you post. The content and list of followers are usually owned by the social media platform.

Just think, what if social media disappeared or stopped tomorrow, what would you do? How many followers and customers will you lose?

For this reason, creating a mailing list or what is known as an Email List or Mailing List is important for marketers.

This list is owned by you and you can interact with it regardless of any external circumstances.

In addition, you will also own the content that you produce and submit.

Email marketing is one of the best ways to reach your audience.

Additionally, it can also improve sales and leads.

Best Email Marketing Services:
Really sorry for taking so long to get to the point I came for.

It is important to communicate these points.

Here are the best email marketing services you should know about.

Best Email Marketing Services:

Best emailer

1. Constant Contact

Constant Contact Email Marketing is perhaps the largest and fastest growing service in the world.

Constant Contact is a very easy to use service that does everything any email marketing service can do perfectly.

It has always been a favorite of people who do email marketing reviews, and this service has been the primary benchmark for comparison with other email marketing services.

Why should you choose Constant Contact Email Marketing
Here are some of the best features of Constant Contact:

Email Marketing Automation Tools
Through Constant Contact, users can automatically set up marketing and welcome emails and anniversaries and birthday emails to be automatically sent to contacts based on certain conditions you specify.

Contact Management
Your Contacts Management Dashboard provides all the tools you need to organize and categorize subscribers to your Mailing List.

Marketers can upload a text file or spreadsheet for automated processing, or import contacts directly from Outlook or Gmail.

Tagging contacts and adding custom fields is easy and this allows users to clean up lists by avoiding duplicates.

Statistical reports
Constant Contact provides detailed reports that show statistics on the number of clicks, the number of unsubscribe from the mailing list, the percentage of open messages you send, and more.

These statistics are displayed in an easy-to-understand graph in the user’s account. Additionally, users can customize spreadsheets and statistical reports by downloading them to their computer or phone.

Integration with e-commerce platforms
Constant Contact provides native integrations with many e-commerce solutions to enable marketers to process incomplete sales orders, view sales directly in the Constant Contact dashboard, and more.

They support e-commerce platforms and websites such as Shopify and Ecwid to enable easy marketing on websites running on Shopify, Ecwid, and many similar platforms.

Event Marketing
Event Marketing at Constant Contact is a great feature for marketers interested in utilizing Email Marketing to create and send invitations to attendees at trade shows, conferences, and seminars.

With Constant Contact’s EventSpot service, you get all the tools you need to send email invitations and create a registration form for seminars.

This form simplifies the registration process eliminating the need to collect registration information over the phone. There is also full support and integration with other Event Marketing tools, such as Eventbrite.

If you don’t think these features are enough, there are at least dozens of others that cannot be contained in this article.

It can take a few days or even weeks to properly explain email marketing sites.

Constant Contact offers a free 60-day trial without a credit card. You can experience its best features during this time.

2. GetResponse

Affiliate marketing software free and email marketing automation software

GetResponse is one of the very powerful solutions that I would recommend if you want to succeed in the field of Email Marketing, due to its direct platform and ease of use.

If you want to review the GetResponse explanation, I will soon be posting an article and reviewing the GetResponse site.

How does GetResponse help you succeed in email marketing?
Here are some of the features you should know:

Powerful Automation Tools
Help you create smart advertising campaigns by using comprehensive Marketing Automation Tools that contain everything you need to succeed.

Drag & Drop Tools
It provides easy-to-use and simple tools to help users create advertising campaigns, design Landing Pages, and many other things without the need for previous technical knowledge.

Everything is ready for you, all you have to do is modify the ready-made designs as you wish.

Increase profits with email marketing campaigns
Create effective email campaigns to increase revenue with our contact management tools.

Create a professional landing page and ready-made templates
Ensure that the customer, customer or user has a good image of the business. Create professional and attractive Landing Pages with GetResponse.

Integration with external applications (third-party applications)
Examples include OptinMonster and SalesForc

e, Google Docs, ZenDesks, etc.

Customer Support
It provides customer support through all three platforms: by phone, live chat, and even email.

Free educational materials
Companies that have any queries and need quick answers can get free educational materials.

GetResponse has a free lifetime version, launched recently and can help any company set up their email marketing service easily. Pricing starts around $15 per month for the paid service and increases with the number of features.

3. HubSpot

HubSpot Marketing Hub is a comprehensive digital marketing solution delivered as a cloud service. It nicely integrates CRM, email marketing, and campaign automation.

This is a wide range of features in one platform, which means that it can meet the needs of large or small businesses.

If you’re focused on email marketing, HubSpot does a great job with ready-made, customizable email templates that will help you complete the creation and submission process as soon as you discover them. In terms of sales and CRM, HubSpot ensures that mailing lists are effectively managed and well integrated with social media. It also integrates seamlessly with HubSpot CRM.

You will also get access to some powerful SEO tools through HubSpot’s integration with Google Lighthouse.

4. ConvertKit

ConvertKit is a super-accurate Email Marketing platform aimed at bloggers, authors, and creators who create content for people.

What makes ConvertKit a good choice in email marketing?
The titles listed below are the advantages of ConvertKit:

Perfect for content creators
ConvertKit Email Marketing is aimed at content creators, and by making effective use of its features, it is the best service for them on this list.

Market Segmentation
It provides a complete and easy market segmentation, despite being a voluntary service.

Increase conversion ratio and ROI
Efficient use of targeted email marketing with ConvertKit helps increase your conversion rate and return on investment (ROI).

Support and learning materials
For customers, ConvertKit offers email support and helps increase the knowledge base with a library of quality educational materials.

Refund Policy
They have a 30-day money-back policy, whereby consumers can get a refund if they are not satisfied with the service.

5. Sendinblue

email marketing automation software and affiliate marketing software free

SendinBlue is another email marketing service that is quickly becoming one of the largest marketing platforms across Europe.

One of the unique things about SendinBlue is that it not only offers email marketing services, but also SMS marketing services.

SMS is also a common method in marketing as long as cell phones are present.

As you know, almost all smartphones in our time are equipped with a SIM card.

This makes SendinBlue a powerful service for delivering marketing on mobile platforms.

Sendinblue Advantages?
Here are some of the advantages of using Sendinblue:

Ease of use
Sendinblue comes with a smooth interface and a drag-and-drop email editor that makes it easy for beginners to craft emails without much technical expertise.

Suitable for beginners
A tool that is marketed to beginners but powerful enough that even experts may not be able to get used to the full potential of this service.

Personalization through Email Automation
Sendinblue brings you Email Automation Tools to help you send emails and organize your workflow. In other words, it can help customize and organize business through the use of Email Automation.

Special Artificial Intelligence Algorithm
The AI ​​algorithm ensures that emails are always sent on time and determines the best time to send an email based on various factors of the algorithm numbers.

Bulk Emails
It comes with a separate SMTP service for email marketing that users can use to send bulk emails or send emails to large groups of Bulk Emails recipients at once without delay.

Free service
You can pay to expand the services and make them look more professional.

The free service may not have some of the features mentioned above.

user interaction
Live chat and CRMs are available as features on this platform.

Integration with Facebook ads
It automatically integrates with Facebook Ads to improve ad management and get more efficient marketing for less money on all Facebook-owned platforms.

If you are a website owner and you want to profit from it, SendinBlue offers the feature of creating landing pages.

Through this feature, you can easily create powerful Landing Pages that translate into better results.

SendinBlue has many other tools and features that you should go check out their pricing plan. The cheapest plan starts at $25 a month, if you want more features for more time, the price goes up.

6. AWeber

AWeber is the oldest Email Marketing service on this list.

According to AWeber, its mission is to provide a powerful and simple email marketing program for small businesses that does 90% of the work for you. And another 10% is left for you to enjoy!

AWeber helps small businesses and entrepreneurs realize their dreams by building great products that help customers create deeper relationships with their audiences, while growing their businesses.

AWeber Features
Here are the features of the AWeber website for marketing with

For the email you should know:

Multiple forms of support
Provides live support via chat, phone and corporate email if you encounter any problems while using the service.

It is the cheapest option on the list as it targets small and medium businesses.

Loyal user base
Since AWeber is an outdated email marketing service, it has a very loyal user base and is always ready to help if needed.

Learn about the AWeber service through online seminars
AWeber provides live webinars at regular intervals to provide an interactive session, where businesses or individuals can learn more about the world of email marketing.

Comprehensive educational programs
It has a large library of how-to platforms and tutorials, which makes AWeber very easy to use even for beginners.

Subscribing to AWeber doesn’t cost much, they give you a free subscription for up to 500 subscribers to your mailing list. But you can upgrade to the paid plan starting at $19 per month.

The amount can also be reduced significantly if you choose a quarterly or annual plan.

7. MailChimp

You may have already heard of Mailchimp, mainly because it is probably the most popular email marketing service on this list.

One of the best features of this email marketing service is that it is a free service that can be used for an unlimited period of time and offers many of the features that other services have in the paid membership.

How will Mailchimp meet your needs?
Here are some of the features you should know:

Easily integrates with other platforms
Mailchimp easily integrates with WordPress along with Magento and Shopify too. There are many other platforms that Mailchimp supports and integrates with as well.

Advanced features for beginners
Provides advanced features that cater to the beginners. This is something very special and useful for beginners in the field of Email Marketing.

Email Segmentation
Email Segmentation is the division of your mailing list subscribers into smaller segments based on specific criteria.

Segmentation and segmentation are often used to benefit subscribers more and send only the right messages to them based on their geographic location, interests, purchase history, and more.

Marketing Automation
Mailchimp provides Marketing Automation tools for free.

Email support
Providing support via e-mail exclusively to customers participating in the free and paid membership, which supports privacy.

MailChimp’s free plan offers up to 12,000 emails and up to 2,000 subscribers.

Prices start at $10 per month for 500 subscribers, and increase by $10 for every 500 new subscribers you have.


We conclude our list of the best email marketing tools on

Although Systeme io is not considered an Email Marketing service specialized in this field like the rest of the email marketing sites above, it contains this feature among many features found in one place on the site. is a comprehensive marketing tool where you can run and implement your business online. I have dedicated an article to explain, you can review it from here.

How to choose the best email marketing sites
The right email marketing website can have a huge impact on your consumer and customer reach and your overall business path.

Here are some things to consider when choosing the best Email Marketing provider:

Find the right service for your business:

Make sure the service you choose aligns well with your business goals.

You have to choose a company that is willing to understand the intricacies of your business and align with your vision.
Make sure it works with your CRM:

Make sure your email marketing site is compatible and integrates seamlessly with your CRM software (if you are using CRMs).

This will help you manage content, customer data, and an overview of the performance of your campaigns.
Request a plan: Find an Email Marketing site that has a short or long-term plan for your business so you can gauge whether the service is aligned with your goals.

Key tips:

When choosing an email marketing service, ask about its goals, techniques, plan, standards, and customer representatives.

Tips for choosing the best Email Marketing site are most suitable for medium-sized businesses and organizations.

But if you are just an online marketer who works individually, then there is no need to complicate things too much for you, all the email marketing services in this article are excellent.

Email Marketing Summary
Although Email Marketing services are good, they cannot function effectively without a good strategy.

The sooner you find the right email marketing service, the better.

It empowers your employees, engages your customers, increases your sales and grows your business.

So, hurry up and choose from this guide the best email marketing tools.

Also Read:

Email Marketing Software For Small Business

10 Best Affiliate Marketing Programs

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