Email marketing software for small business

best email marketing tools for
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  • October 12, 2022
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Email Marketing Softwares

Although Email marketing is one of the oldest forms of digital marketing, email marketing remains a very useful tool for businesses all over the world.

And with the best email marketing software creating a quality conversion marketing campaign has never been easier.

Different tools tend to focus on different aspects of the marketing process, but the options I’ve listed below have one thing in common: They’re up and running.

Quick summary:

Sendinblue – Best All-In-One Email Marketing Software in 2022
Constant Contact – The Best Email Marketing Choice for Small Business ⇣
GetResponse – Best Email Automation Software
Key features I’m looking for include A/B and split testing, a simple drag-and-drop email editor, some form of an statistics/analytics portal, and potential spam triggering alerts.

I’ve spent hours analyzing all the best market options to make the list below.

Some people may disagree with me, but I honestly believe these are the ten best email marketing services in 2022.

Best Email Marketing Software for Small Business in 2022
With so many email marketing services out there, it can be hard to know which one to choose. Here are your best options right now:

  1. Sendinblue (Best Email Marketing Software Overall)
    sendinblue
    Website: https://www.sendinblue.com
    Excellent comprehensive email marketing tool
    Drag and drop form builder
    Powerful CRM Center
    Machine learning-based intelligent dispatching features
    Sendinblue is the number one email marketing tool, and for good reason.

Along with powerful email marketing features, the platform also boasts of SMS marketing, a convenient landing page builder, a native CRM management portal, transactional email, and more.

On the email marketing side of the equation, you’ll benefit from an excellent drag-and-drop editor.

Start with a design from Sendinblue’s template library or create your own layout from scratch. Add your content, select a mailing list, and hit the submit button.

Combine this with SMS ads, landing pages, and a solid CRM hub for a winning strategy.

Sendinblue Pros:
Excellent email template library
Free forever plan
Easy-to-use management hub
Sendinblue Cons:
No mobile app available
Email customization is a bit limited
Limited integration with third-party applications
Sendinblue plans and pricing:
Sendinblue boasts one forever free and three paid plans. All four options come with unlimited storage for contacts.

With the free plan, you’ll be limited to sending a maximum of 300 emails per day.

Upgrading to the Lite plan starts at $25 per month for 10,000 emails per month, adding A/B testing and advanced stats.

The premium plan starts at $65 per month for 20,000 emails, customized enterprise-wide solutions are available for large businesses.

Check out my Mailchimp vs Sendinblue comparison to learn more.

  1. Constant Contact (Best Service for Small Business)
    continuous contact
    Website: https://www.constantcontact.com
    Advanced drag and drop email generator
    Excellent selection of email items, including forms and surveys
    Powerful analytics to help you measure campaign effectiveness
    Import contact list from different platforms
    If you are looking for an advanced email marketing solution to help grow your small business, Constant Contact may be your best option.

The one thing I love about it is the excellent analytics portal, which makes it very easy to analyze the effectiveness of your campaigns, and test different approaches to maximize your ROI.

The advanced features available also stand out above the crowd, with noteworthy mentions including email-compatible surveys and polls, a powerful landing page builder, and excellent drag-and-drop customization.

Pros:
Excellent analytics portal
Built-in event management tools
Intuitive user interface
Cons:
Below average value for money
Somewhat limited automation features
Basic menu management tools
Continuous calling plans and rates:
The only thing that stands out about Constant Contact is that it has an excellent 60-day free trial.

Few other companies offer a trial that long, and give you plenty of time to see if it’s the right platform for your needs. The main thing to note here is that you will be limited to 100 contacts.

Premium options start at $20 for an email subscription and $45 for the more advanced Email Plus plan, with prices increasing depending on the number of contacts you have.

Customized Pro solutions are also available upon request.

Get a read of my Constant Contact vs MailChimp comparison for more info!

  1. GetResponse (Best Software With Email Automation Options)
    getresponse
    Website: https://www.getresponse.com
    Email Marketing and many other tools
    Powerful workflow and marketing automation
    Leading deliverability
    Impressive landing page builder
    If you’re trying to find an email marketing platform that focuses on advanced marketing automation, I’d highly recommend taking a closer look at GetResponse.

For one, cross-marketing tools

An excellent email.

With a range of email templates, beginner-friendly design tools, a built-in stock image library, and over 99% deliverability, there’s a lot to like here.

but this is not all.

A GetResponse subscription will also give you access to a suite of conversion paths, landing page, and web-tutorial creation tools,

Plus web push notifications, attractive subscription forms, and excellent automation tools.

GetResponse Pros:
A leader in marketing automation
Excellent complementary tools
Generous discounts for 12 or 24 month subscriptions
GetResponse Cons:
Automation is only available with advanced plans
Drag and drop editor could be better
Limited customer support
GetResponse plans and pricing:
GetResponse offers a 30-day free trial on all plans.

For $15 per month, you’ll have access to email marketing tools, a landing page, and an auto-reply, among other things.

$49 per month adds limited automation builder, sales funnels, and webinar tools.

Or pay $99 per month to access unlimited workflow automation, push notifications across the web, and more.

Discounts are available with subscriptions for one year (-18%) and two years (-30%), and high-end custom plans are available upon request.

Check out my GetResponse review to learn more

  1. Mailchimp (Best Free Email Marketing Option)
    Melchimp
    Website: https://mailchimp.com
    A popular choice with a great reputation
    Excellent CRM Control Panel
    A great choice for branded email marketing
    Content studio for media personalization
    If you know anything about email marketing, you’ve probably heard of Mailchimp.

It’s a popular choice for WordPress and Shopify users, and it comes with a premium, forever free plan.

Along with all the expected email marketing tools, you will also have access to a powerful file center CRM, advanced analytics, marketing automation, and many other tools.

Two things that stand out for me are the platform, excellent templates, and an easy-to-use email editor for beginners.

that are designed to help you put together engaging messages with minimal effort.

Mailchimp Pros:
An excellent choice for Shopify and WordPress users
Impressive performance metrics tracking
Forever Decent Free Plan
Mailchimp Cons:
The user interface can be a bit crowded
Average value for money
Restrict communication limits
Mailchimp plans and pricing:
There are several subscription options, including a free forever option that supports up to 2,000 contacts.

Prices start at $9.99 per month for the Basics plan, which includes 500 contacts and 5,000 emails per month.

Expect to pay more for a higher quality plan or if you need more contacts.

Take a look at my 10 Best Mailchimp Alternatives article.

  1. MailerLite (Best Free Email Marketing Tool)
    mailerlite
    Website: https://www.mailerlite.com
    Excellent free option forever
    Great tools with a premium subscription
    Built-in landing page builder tools
    Plenty of intuitive additional features
    If you are looking for a powerful free email marketing tool, MailerLite might be your best choice.

The Forever Free plan comes with generous subscriber and email sending limits, along with enough tools to make it worth using.

Notable omissions include newsletter templates, auto-resubmission, custom HTML editor, and A/B split testing. You’ll have to upgrade to a paid plan to access these features.

MailerLite Pros:
Easy to use user interface for beginners
Free Forever Powerful Plan
Generous communication and email sending limits
MailerLite Cons:
Average delivery rates
Reporting tools could be better
Some editing tools don’t always work well
MailerLite plans and pricing:
MailerLite uses a subscriber-based price structure, with a free forever plan and a range of premium options.

The free plan supports 1-1000 subscribers and up to 12,000 emails per month but it lacks some advanced features.

For more subscribers and to unlock said features, expect to pay anything from $10 to thousands per month for a premium plan.

There are also several add-ons available, including a website builder for $10 a month and a dedicated IP address for $50 a month.

  1. HubSpot Email Marketing (Best All-in-One Email Marketing Tool)
    hubspot email marketing
    Website: https://www.hubspot.com/products/marketing/email
    An excellent all-in-one marketing tool
    Great email optimization tools
    Great customization and automation features
    Decent free option forever
    Not everyone agrees with me, but I love HubSpot’s email marketing tools because of the power and versatility they bring to the table.

Besides having access to almost every email marketing feature you could ever need, HubSpot offers a host of other marketing tools that you can use to complement your email campaigns.

The thing that really stands out for me is the platform’s excellent customization and automation tools.

With those, you can create highly customized emails designed to improve your conversion rate.

Take advantage of powerful optimization tools including A/B testing and advanced engagement statistics, and use the Analytics portal to make informed marketing decisions.

HubSpot Email Marketing

Pros:
Powerful and Comprehensive Marketing Tools
Advanced CRM Portal
Excellent customization features
HubSp Cons

Very expensive
Automation is only available with advanced plans
Too advanced for many users
HubSpot Email Marketing Plans and Pricing:
One thing I love about HubSpot is the Premium Free Forever plan.

Although it’s a bit limited, it does include a suite of email marketing tools, along with a reporting dashboard, an ad management portal, and more.

Paid plans start at $45 per month for up to 1,000 contacts, but expect to pay much more for advanced features or more contacts.

For example, you’ll need to pay at least $800 per month to unlock marketing automation and smart content, which is just a lot in my eyes.

  1. AWeber (best beginner-friendly option)
    Uber
    Website: https://www.aweber.com
    Excellent AI Email Builder
    Everything you need for email marketing campaigns
    Fantastic collection of email templates
    Drag and drop email editing interface
    AWeber is my number one choice for beginners, and for good reason.

All it does is make things easier for you, and there really is a lot to like here.

And with a smart AI-powered email designer, great template library, full landing page support, and a drag-and-drop builder, I don’t understand why you wouldn’t love it either.

Uber Pros:
Excellent designer with artificial intelligence
Very friendly for beginners
simple yet powerful
Uber Cons:
Not the cheapest option available
Templates can be a bit cute
AWeber plans and pricing:
AWeber’s Free Forever plan supports up to 500 subscribers, but it lacks advanced features like A/B split testing.

To unlock the missing features, you’ll need to pay a minimum of $16.50 per month for an annual Pro subscription.

Expect to pay more for more subscribers and in monthly payments.

  1. Klaviyo (Best for Email Marketing for Ecommerce)
    Klaviyo
    Website: https://www.klaviyo.com
    Email Marketing Designed for E-Commerce
    Take advantage of your efforts to sell more products
    Integration with many platforms
    Excellent segmentation tools
    Klaviyo offers a wide range of email marketing tools designed specifically for e-commerce and is rapidly growing to become a favorite of online store owners around the world.

There are two things that really stand out to me here.

For one, I love the number of deep integrations Klaviyo offers.

If you use Shopify, BigCommerce, or any of the other major ecommerce platforms, you’ll find it very easy to get started.

The other feature is the platform’s segmentation features, which allow you to send specific emails to highly specific groups of subscribers.

Klaviyo Pros:
Excellent one-click integrations
Powerful Ecommerce Stats Tracking
Fantastic segmentation tools
Klaviyo Cons:
No original landing page generator
No iOS or Android apps
Klaviyo plans and prices:
Klaviyo offers a free forever plan that supports up to 250 contacts and 500 emails per month.

Email-only premium plans start at $20 per month, with email plus SMS packages starting at $30 per month.

  1. Zoho Campaigns (Best Affordable Choice)
    zoho . campaigns
    Website: https://www.zoho.com/campaigns
    Affordable yet powerful email marketing platform
    Powered by the Zoho Ecosystem
    Automatic database management features
    Great List Segmentation Tools
    If you want to take advantage of the power of an excellent email marketing tool but don’t have a generous budget, I would highly recommend Zoho Campaigns.

Despite being cheap, this platform comes with everything you need to create highly customized email marketing campaigns.

What’s more, it’s powered by the power of the Zoho ecosystem, which includes many other marketing and productivity tools.

Zoho Campaigns Pros:
Excellent security in all areas
Very affordable option
Decent automation tools
Cons of Zoho campaigns:
Basic web interface
Advanced features not available
Zoho Campaigns and Pricing:
Zoho campaigns are available for free for up to 2,000 subscribers, or you can choose from a variety of subscription options.

Prices start at $2 per month for an email-based plan, $4 per month for a subscriber-based plan, or $6 for 250 payments via email credits.

A free demo is available, along with advanced custom solutions for advanced users.

  1. SendGrid (best for transactional emails)
    sendgrid

    Website: https://sendgrid.com
    Excellent choice for e-commerce transaction emails
    API is available to integrate email with your website
    Decent campaign optimization features
    Great segmentation tools for simplified list management
    I recommend taking a closer look at SendGrid if you need an email marketing platform that’s easy to integrate with your website or online store.

With its powerful API tools, SendGrid allows you to connect its email system to your website, making it a great option for things like sending transaction emails and other e-commerce messages.

There are also various advanced marketing tools available, along with generous plans at very competitive rates.

SendGrid Pros:
Powerful Email API Tools
Excellent analytical tools
Easy-to-use email editor for beginners
SendGrid Cons:
Limited Segmentation Tools
The autoresponder is mediocre at best
plan and strive

SendGrid:
SendGrid offers a selection of pricing options. Email marketing plans include a free forever support for up to 2,000 contacts and paid options starting at $15 per month.

Alternatively, Email API plans start at $14.95 per month, with a free plan that supports up to 100 emails per day.

Why Email Marketing Matters
The digital world is a fleeting place, but email marketing is something that has been around for years. And for good reason.

Email marketing is important for the following reasons:

It has an excellent return on investment. Exact numbers vary, but reports show that email marketing has a ROI span of around 4200%. Or in other words, for every USD 1 spent, 1 USD of profit is generated.
There are over 5.6 billion active email accounts.

That’s roughly one for every person in the world.
People read and interact with emails. Constant Contact email marketing stats show that the average email open rate file is 16.97 percent, with a CTR of 10.29 percent.
It’s cheap. If you do things yourself, email marketing is a very affordable way to generate revenue or gain new customers.
It encourages people to take action.

When people open an email, taking action is an automatic response.

Especially if your content is interesting and relevant.
There are plenty of other reasons why email marketing is important, but I’m sure you’ve got the picture now.

What is an email marketing platform?
In simple terms, an email marketing platform is software designed to help you create, optimize and manage email marketing campaigns.

Most platforms come with some form of email builder, various analysis and reporting tools, and integrations to help you build your mailing list.

On top of that, you may be able to access pre-built email templates, design and spam testing, contact management features, a landing page builder, and more.

What should an email marketing tool do?
There are many things to look for when choosing an email marketing tool.

In my opinion, it is very important to put the following in the front of your mind.

user interface
This should be pretty obvious, but it’s important to select an email marketing tool with an easy-to-use and intuitive interface.

There is no point in using something that you find confusing – you will make things difficult for yourself.

models
One particularly important thing that I pay attention to is the size and quality of the tool’s email template library.

If you don’t have many design skills, creating your own emails on pre-made templates is a great way to make sure they are interesting and attractive.

to divide
Most email marketing platforms come with some kind of contact list segmentation tool, which basically allows you to create sub lists that you can use to help you target your campaigns.

Add a personal character
Quality email marketing tools should include some kind of personalization feature.

This basically means that emails target individual subscribers, with content added or removed based on the information you have about them.

Automation and integration
With email marketing automation, you can set up messages to be sent in response to specific actions and/or rules.

Examples of this include things like subscription confirmations, transaction messages, order/shipping confirmations, and more.

A test / B
With email/campaign testing tools, you’ll be able to experiment with different designs, content, time dispatch, and more to improve the effectiveness of your marketing efforts.

Reports and Analytics
In my opinion, this is something else that you should pay special attention to, as high-quality analysis and reporting tools will help you make informed decisions about your email marketing campaigns.

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